Uttarayan, also known as Makar Sankranti, is a vibrant and widely celebrated festival across India, though it goes by different names depending on the region. It is considered a time to celebrate the harvest season. This festival signifies new beginnings and is a way to express gratitude for the abundance of the harvest.
While Uttarayan is celebrated in many parts of India, it holds special significance in the state of Gujarat, where it is celebrated with great enthusiasm on the 14th and 15th of January each year. During this time, people gather with their loved ones to fly kites, enjoy traditional sweets like til-gudl (sesame and jaggery), and participate in various cultural events. It is a festival that brings people together to celebrate the spirit of unity and joy, with the harvest season at its heart.
At WeAct Emporium, located at the Entrepreneurship Development Institute of India (EDII), it has become a cherished tradition to introduce fresh stock during the Uttarayan festival each year. The emporium offers a delightful variety of products that perfectly align with the season’s celebrations. This year, in keeping with the spirit of Uttarayan, WeAct has introduced an exciting selection of seasonal food items ideal for this time of year. These include groundnut and sesame seed chikki, a sweet and crunchy treat that is a festival staple; khajur (date) pak, a healthy seasonal delicacy made with dry fruits; dry muthiya, an essential ingredient in the traditional Gujarati dish Undhiyu; and shakkar-para, a delicious crispy snack loved by families across the region.
However, WeAct’s offerings go beyond just food. This year, the emporium has also introduced a collection of cotton kurtas for women, providing comfort and style for the festive season. With the chill of winter still in the air, there are cozy EDII hoodies for added warmth, perfect for those chilly moments while flying kites on the terrace. Additionally, ready-made masalas have been included, allowing home cooks to easily prepare traditional dishes, and a selection of beauty products designed to protect the skin from the winter sun, ensuring that everyone can look and feel their best during the festivities.
The enthusiastic response to these products show the growing popularity of WeAct Emporium's seasonal offerings and the excitement surrounding Uttarayan. With total sales already reaching an impressive 15,000, it is clear that the festival’s spirit has resonated deeply with customers, and the tradition of celebrating this vibrant time with loved ones continues to thrive. WeAct Emporium remains committed to bring the best of the season to its customers. WeAct looks forward to being part of your festivities for many years to come, helping make each celebration even more special.