₹199 Vs ₹200, genius marketing or just a façade?
Let’s consider a situation where you go shopping for groceries and you see that one snack costs ₹199 whereas the other costs ₹200. Regardless of taste or quality, we always tend to go for the food item costing ₹199 even though the difference is just ₹1 and we might end up paying ₹200 anyways due to…
From cash to QR codes. The Rise of UPI in rural India
Since time immemorial, cash has been the primary medium with which we buy and sell goods and services. It was during the moments where we would scrummage for change or drop notes while rushing that we hoped there could be an easier way. Well, in the last few years, online transactions, namely UPI (…
Why is consumer trust crucial for rural women entrepreneurs?
Every day, women entrepreneurs work tirelessly to perfect their products. Whether it’s sewing the final stitch on a handcrafted garment, carefully preparing homemade foods, or creating intricate handicrafts, each and every step is done meticulously. But, building a successful business has a…
How Rural Entrepreneurs Are Going Online?
India’s entrepreneurial landscape is changing rapidly. Once limited by geography, access, and markets, rural entrepreneurs are now stepping into the digital world with confidence. From WhatsApp catalogues to Instagram shops and e-commerce platforms, rural businesses are no longer local, they are…
Textile Recycling: Why It Matters More Than Ever
Fashion has evolved from being a basic human need to becoming an inseparable part of our lifestyle. From the moment a child is born to the last days of an elder, clothing represents not just protection, but also identity, culture, and expression. Today, the industry spans elite brands, mass…