In the rapidly evolving digital age, having access to technology and digital skills is vital for success, particularly for WeAct members. However, rural women often face significant barriers in this area, limiting their potential to thrive in the marketplace. Recognising this gap, WeAct has initiated digital literacy workshops dedicated to empower these women through tailored digital needs.
WeAct digital literacy workshops help our members navigate the complexities of new-age business and open up a world of opportunities that were previously out of reach. This blog will help you explore how WeAct is bridging the digital gap, promoting entrepreneurship among rural women, and creating a ripple effect of change in women entrepreneurs.
Please read on to learn the impact of digital skilling on WeAct women and celebrate their journey towards success. .
WeAct has recognised a significant gap in digital literacy among its members, many of whom struggle to effectively leverage technology and digital platforms for selling and promoting their products. In response to this need, WeAct has initiated comprehensive training programmes aimed at empowering these members with essential skills.
These training sessions focus on several key areas. First, members receive guidance on registering for e-commerce platforms, making the online marketplace accessible to them. The training also covers practical usage of these platforms, ensuring members can navigate and utilise them confidently.
In addition, WeAct emphasises the significance of social media as a powerful tool for business promotion. Members learn how to create engaging content, build a brand presence, and effectively market their products through various social media channels. This training not only helps them reach a broader audience but also enhances their overall online visibility, driving potential sales.
Understanding WeAct Digital Literacy
WeAct defines digital literacy as the ability to effectively use digital technology, communication tools, and online platforms to access, evaluate, create, and share information. This encompasses a range of skills, including navigating the internet, using software applications, engaging with social media, and practising online safety and ethics. For WeAct members, being digitally literate is essential for personal empowerment, professional development, and active participation in society, as it enables them to utilise technology to solve problems, make informed decisions, and communicate effectively.
Digital Literacy Needs of Rural Women Entrepreneurs
In India, many rural women face limited exposure to technology due to established gender roles that often confine them to domestic responsibilities. This lack of opportunity has prevented them from exploring the wider world beyond their homes; WeAct recognises this gap and the need for them to acquire digital skills. Relying solely on traditional selling methods is no longer sufficient; to succeed in today’s market, it is essential to adapt and leverage modern media and technology to promote and sell products effectively.
WeAct’s Digital Literacy Workshop
To address the pressing need for digital literacy among women, WeAct organises comprehensive digital literacy workshops specifically designed for its female members. These workshops are led by an expert in digital media, ensuring that participants receive accurate and insightful answers to their queries about digital marketing. The curriculum covers a wide range of topics, including e-commerce strategies and the effective use of social media platforms.
By imparting this knowledge, we aim to empower women to expand their businesses, increase sales, and reach new customers not just locally but across the globe. Our workshops on digital literacy enhance their technical skills and encourage them to navigate the digital world.
Impact of Digital Skilling on WeAct Members
Our workshops on digital literacy are designed to be inclusive and are attended by all WeAct members, highlighting their interest in learning digital tools. Currently, WeAct has an impressive membership base of 940 individuals who are actively engaged in e-commerce, reflecting a significant interest in harnessing online platforms for business development.
Additionally, we have successfully facilitated the creation of social media accounts for 3,080 members; it has empowered them to leverage these essential tools for marketing and customer engagement. This substantial participation shows the effectiveness of our digital literacy workshops, guiding WeAct members to handle digital marketing successfully.
Conclusion
WeAct’s commitment to bridge the digital divide for rural women entrepreneurs has been a tremendous benefit to its members. This initiative represents a significant step forward in empowering a demographic that has long been marginalised in the digital world. Our tailored digital literacy solutions equip these women with the skills necessary to thrive in modern marketing. As a result, more women are showing interest in participating in our workshops, encouraging WeAct members to embrace technology.
References
https://www.nasscomfoundation.org/blog/women-empowerment/digital-skilling-opening-up-new-world-of-opportunities-for-rural-women-entrepreneurs/