Ragi in Summer vs Winter
Before exploring whether ragi is a summer food or a winter staple? Let's first understand, what is Ragi and what makes finger millet (Ragi) a superfood? Ragi: The Queen of MilletsRagi, also celebrated as the ‘Queen of Millets’, is a traditional grain widely grown across India, with Karnataka…
Cold-Pressed Oil vs Refined Oil
In the times when the internet is filled with bogus information on what to eat, what to avoid and what to necessarily include in your diet, the question around cold press and refined remains among the most asked.What is Cold-Pressed Oil?Cold Press oil, as the name suggests, is extracted from seeds…
₹199 Vs ₹200, genius marketing or just a façade?
Let’s consider a situation where you go shopping for groceries and you see that one snack costs ₹199 whereas the other costs ₹200. Regardless of taste or quality, we always tend to go for the food item costing ₹199 even though the difference is just ₹1 and we might end up paying ₹200 anyways due to…
From cash to QR codes. The Rise of UPI in rural India
Since time immemorial, cash has been the primary medium with which we buy and sell goods and services. It was during the moments where we would scrummage for change or drop notes while rushing that we hoped there could be an easier way. Well, in the last few years, online transactions, namely UPI (…
Why is consumer trust crucial for rural women entrepreneurs?
Every day, women entrepreneurs work tirelessly to perfect their products. Whether it’s sewing the final stitch on a handcrafted garment, carefully preparing homemade foods, or creating intricate handicrafts, each and every step is done meticulously. But, building a successful business has a…