The age-old adage, “Don’t judge a book by its cover,” may hold true in some contexts, but when it comes to consumer products, the reality is quite different. Whether it is millet snacks, ready-to-eat foods, soaps, moisturisers, or body washes, consumers often make snap judgments based on packaging…

As the Indian economy rises, it is increasingly clear that this progress is not possible without the equal participation of women. Despite historical challenges, such as traditional gender roles and limited access to education, there is a growing recognition of the need to empower women…

Managing finances as a woman entrepreneur can feel like juggling multiple tasks at once- bookkeeping, tax filings, cash flow management, and everything in between. Each of these tasks is essential for the growth and stability of your business, yet they can also be time-consuming and complex. But…

WeAct members from Uttarakhand are gaining recognition for their high-quality jute products, contributing significantly to the sustainable fashion movement. Their traditional craftsmanship has made jute the ideal material for eco-friendly alternatives. These bags, crafted from biodegradable…

The terms eco-friendly and sustainable have become buzzwords in the quest to combat environmental challenges. While they are often used interchangeably, there are important distinctions between the two.  Eco-friendly typically refers to products and practices that are not harmful to…