Aipan Art

Handloom & Handicraft

Details of the Product

What is Aipan Art?

Aipan art is a traditional form of folk painting practiced in the Kumaon region of Uttarakhand, India. It involves creating intricate and symmetrical patterns and motifs on surfaces using natural colors and materials, often for ritualistic & decorative purposes.

What is the history of Aipan Art?

Aipan art, a traditional folk painting from the Kumaon region of Uttarakhand, India, has ancient roots in the cultural and religious practices of the area. Originating from rituals and ceremonies, this art form involves intricate geometric and symbolic designs created with rice paste or white clay on various surfaces. Historically used to invoke blessings mark important occasions, Aipan art faced challenges during the colonial period but has experienced a revival in recent decades. Today, it is celebrated for its cultural significance and is increasingly recognized and adapted in contemporary art and decor, reflecting the relevance and heritage.

What is the significance of Aipan Art?

Aipan art is significant for:

Cultural & religious purposes: It is often used in rituals, festivals, & ceremonies to bring good luck.
Preservation of tradition: It represents the cultural heritage and artistic traditions of the Kumaon region.
Decorative uses: It is also used to decorate homes and public spaces, particularly during special occasions.

Who can practice Aipan art?

Aipan art can be practiced by:

Traditional artists who have learned the craft through family and community traditions.
Anyone interested in folk art: With guidance and practice, anyone can learn to create Aipan art, especially those with an interest in cultural crafts.

Is Aipan art still relevant today?
Yes, Aipan art remains relevant today as it continues to be an integral part of cultural and religious practices in Uttarakhand. It is also gaining recognition in the broader art world for its unique aesthetic and traditional value.

Raw Material Sources

Procurement of Raw Material

Steps in Making Aipan Art Photo Frame

Outcome of the Product

Cost Analysis- Aipan Art Photo Frame

Scope of Market

Crafting the Perfect Identity

Sales & Marketing

Local Markets/Exhibitions Champagad Market, Nainital, Uttarakhand Own Outlets, Uttarakhand.
Gift Shops Prince Gift Gallery, Dharampur, Dehradun, Uttarakhand.
Handicrafts & Handloom Shops Badi Mukhani, Heera Nagar, Haldwani, Uttarakhand.
Digital Marketing E- commerce and Social Media.

Ensuring Regulatory Compliance

Udhyam Registration

Only Aadhar information for registration
PAN, GST details and turnover of enterprise will be taken automatically from Government database
PAN and GST numbers are mandatory to have if you want Udhyam Registration

Trade License

Getting application form from municipal office
Proof of identity of the applicant
Utility bills/rent/lease agreement/property tax receipt, PAN card
Utility bills of the business premises, rental or lease agreement, property tax receipt of the business premises
For self-owned premises, Documents such as sale deed or property tax receipt
For rented premises: NOC from the owner, (BIC) business incorporation certificate

GST Registration

PAN card proprietor
Proof of business registration
Proof of identity
Photographs
Address proof of persons in charge
Business's address proof- Electricity bill/ property tax receipt/rent agreement & NOC
Current Bank Account details- Bank account statements
Board Resolution
Aadhar card of the proprietor
Cancelled cheque

Setting Up WhatsApp Business & Instagram Accounts

1) WhatsApp

• Download WhatsApp Business App

• Enter your business mobile number

• Make sure it is a number that is not already registered with regular WhatsApp

• Enter the verification code to verify your number

• Enter your business name. (Note that once set, this name cannot be changed)

• Select the appropriate business category

• Add a profile picture that represents your business

2) Instagram

• Download the Instagram App

• Sign-up with your Email or mobile number

• Go to your profile by tapping on the profile icon at the bottom right

• Tap on the three lines ( ) at the top right corner

• Select Settings and Privacy

• Tap Account

• Select Switch to Professional Account

• Select Business Account

• Set Up Your Instagram Business Profile

Onboarding Amazon & Flipkart

1) Amazon

Step 1: Create an Amazon Seller Account

• Visit Amazon Seller Central

• Click “Register Now”, Start the registration process

• Choose Your Selling Plan: select individual or professional plans

• Provide required information- business information, E-mail address, phone number, tax information, charge method, bank account information.

Step 2: Verify Your Identity- Submit Documents, OTP Verification

Step 3: Set Up Your Seller Profile- Profile Information, Shipping Setting

Step 4: List Your Products- Add the Product Details, Category and Key words

Step 5: Optimize Your Listings- HD Images, Compelling Product Descriptions

2) Flipkart

Step 1: Register As A Seller

• Visit the Flipkart Seller Hub, Click on the "Start Selling" or "Register Now" button. Enter your phone number and verify it through OTP.

• Fill in basic details- Business name, E-mail address & other information.

Step 2: Provide Business Information

• Select the type of business entity you are registering as (Individual, LLP, Partnership, Proprietorship, Private Limited Company).

• Enter your business details- Business name, address, GSTIN.

Step 3: Complete KYC Verification- Upload Identity Proof & Address Proof

Step 4: Set Up Your Seller Profile- Profile Information, Product Description

Step 5: List Your Products- Upload Products Using Dashboard