Today, when we think about business, the first thought that comes to mind is digital marketing! To empower rural women in their entrepreneurial journey, WeAct is providing comprehensive support to its members to leverage the benefits of the digital landscape. Our workshops, mentorship programs, and hands-on guidance help WeAct members to utilise various digital platforms effectively, helping them expand their reach, engage with customers, and drive sales.
From creating websites and social media accounts to utilizing social media campaigns and digital marketing strategies, WeAct provides the tools, expertise and data-driven insights needed to maximize its members’ online visibility and engagement. Instagram, Facebook Ads, and Google Ads campaigns have proven highly beneficial for our members in attracting customers significantly.
The changing lifestyle and current situation have boosted the importance of E-Commerce platforms and online business, be it purchasing groceries, medicines or even household appliances, customers prefer online-shopping. In order to cope-up with the current market condition and support our members to continue their business and to explore larger market, WeAct ensured that our members are onboarded on various E-Commerce platforms. E-Commerce Platforms Members are enrolled in various E-Commerce platforms such as costBo, Mera Mobile Mera Marketing, Amazon Karighar, Amazon In total 200+ members have been enrolled in various online platforms through which they are making sales during this unprecedented time.
1. Amazon: World’s largest online retailer which supports sellers even in rural areas to reach national and international market
2. Amazon Karigar: A program to enable artisans and sellers crafting authentic handmade products to become successful sellers through Amazon.
3. CostBo: E-commerce platform where the buyer and seller can directly interact, discover, connect and buy authentic products as per their preference. It’s a new-age mobile friendly application connecting “direct to consumer”
Our rural women entrepreneurs are present in PAN India, each with their unique products, reflecting creativity and innovation. This creates an immense scope for inter-state business. By facilitating market linkages, tailored support programs and collaborations, WeAct empowers its members to overcome geographical barriers and tap on to diverse markets across the country.
WeAct provides networking opportunities to its members by utilising digital platforms and strategic partnership. Through exhibitions organised by WeAct, our members establish connections with clients nationwide and create peer-to-peer linkages enhancing their visibility and accessibility on a national level. WeAct is fostering economic empowerment and sustainable livelihoods for its members, contributing to the overall development and upliftment of communities in rural India.
WeAct's distinctive products stand out as the preferred choice in the commercial market. Facilitating connections with diverse retail outlets, WeAct understands and addresses their needs, linking members strategically. Through WeAct's interventions and mentorship programs, the rural women entrepreneurs gain valuable insights into product positioning, branding, and marketing strategies. Equipped with this knowledge, they are able to effectively pitch their products to retail buyers; which helps them secure valuable shelf space and visibility in the marketplace.
As a result, their sales witness a notable upsurge, empowering them to achieve sustainable growth and financial independence. Thus, our members are making significant strides by exploring the retail outlets to sell their products, marking a significant moment in their entrepreneurial journey.
Rural women entrepreneurs in India confront various challenges hindering their business endeavours. Limited access to financial resources, including credit and capital poses a significant barrier. Moreover, societal norms and cultural expectations often restrict their mobility and decision-making autonomy. Inadequate infrastructure, lack of market linkages, and limited access to technology impede their ability to compete effectively in the market.
WeAct extends a helping hand to these rural women entrepreneurs to ensure that their businesses are not disrupted. WeAct’s support has been instrumental in reviving and expanding the businesses of rural women entrepreneurs. By offering tailored mentorship, hand-holding assistance, access to finance and onboarding them on e-commerce platforms, WeAct has equipped these women with the necessary skills and resources to navigate challenges and grow their enterprises. Through these concerted efforts, WeAct has not only revived the businesses of rural women entrepreneurs but has also empowered them to have positive outlook amidst the difficult situations.
Our rural women entrepreneurs are present in PAN India, each with their unique products, reflecting creativity and innovation. This creates an immense scope for inter-state business. By facilitating market linkages, tailored support programs and collaborations, WeAct empowers its members to overcome geographical barriers and tap on to diverse markets across the country.
WeAct provides networking opportunities to its members by utilising digital platforms and strategic partnership. Through exhibitions organised by WeAct, our members establish connections with clients nationwide and create peer-to-peer linkages enhancing their visibility and accessibility on a national level. WeAct is fostering economic empowerment and sustainable livelihoods for its members, contributing to the overall development and upliftment of communities in rural India.
Today, when we think about business, the first thought that comes to mind is digital marketing! To empower rural women in their entrepreneurial journey, WeAct is providing comprehensive support to its members to leverage the benefits of the digital landscape. Our workshops, mentorship programs, and hands-on guidance help WeAct members to utilise various digital platforms effectively, helping them expand their reach, engage with customers, and drive sales.
From creating websites and social media accounts to utilizing social media campaigns and digital marketing strategies, WeAct provides the tools, expertise and data-driven insights needed to maximize its members’ online visibility and engagement. Instagram, Facebook Ads, and Google Ads campaigns have proven highly beneficial for our members in attracting customers significantly.
The changing lifestyle and current situation have boosted the importance of E-Commerce platforms and online business, be it purchasing groceries, medicines or even household appliances, customers prefer online-shopping. In order to cope-up with the current market condition and support our members to continue their business and to explore larger market, WeAct ensured that our members are onboarded on various E-Commerce platforms. E-Commerce Platforms Members are enrolled in various E-Commerce platforms such as costBo, Mera Mobile Mera Marketing, Amazon Karighar, Amazon In total 200+ members have been enrolled in various online platforms through which they are making sales during this unprecedented time.
1. Amazon: World’s largest online retailer which supports sellers even in rural areas to reach national and international market
2. Amazon Karigar: A program to enable artisans and sellers crafting authentic handmade products to become successful sellers through Amazon.
3. CostBo: E-commerce platform where the buyer and seller can directly interact, discover, connect and buy authentic products as per their preference. It’s a new-age mobile friendly application connecting “direct to consumer”
Rural women entrepreneurs in India confront various challenges hindering their business endeavours. Limited access to financial resources, including credit and capital poses a significant barrier. Moreover, societal norms and cultural expectations often restrict their mobility and decision-making autonomy. Inadequate infrastructure, lack of market linkages, and limited access to technology impede their ability to compete effectively in the market.
WeAct extends a helping hand to these rural women entrepreneurs to ensure that their businesses are not disrupted. WeAct’s support has been instrumental in reviving and expanding the businesses of rural women entrepreneurs. By offering tailored mentorship, hand-holding assistance, access to finance and onboarding them on e-commerce platforms, WeAct has equipped these women with the necessary skills and resources to navigate challenges and grow their enterprises. Through these concerted efforts, WeAct has not only revived the businesses of rural women entrepreneurs but has also empowered them to have positive outlook amidst the difficult situations.
RETAIL OUTLET
WeAct's distinctive products stand out as the preferred choice in the commercial market. Facilitating connections with diverse retail outlets, WeAct understands and addresses their needs, linking members strategically. Through WeAct's interventions and mentorship programs, the rural women entrepreneurs gain valuable insights into product positioning, branding, and marketing strategies. Equipped with this knowledge, they are able to effectively pitch their products to retail buyers; which helps them secure valuable shelf space and visibility in the marketplace.
As a result, their sales witness a notable upsurge, empowering them to achieve sustainable growth and financial independence. Thus, our members are making significant strides by exploring the retail outlets to sell their products, marking a significant moment in their entrepreneurial journey.